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Bilingual Materials Help Build Loyalty

Research reveals Latino families prefer bilingual materials. Such a strategy represents an investment in their culture and builds loyalty.
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Five Steps to Managing Spanish Translations

Spoken in some 23 countries by more than 450 million people throughout the world, Spanish is comprised of a variety of dialects and regional differences in such things as grammar, pronunciation, vocabulary and more.
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Cultural Adaptation


Speak the language. Connect with the culture.

When Chevrolet introduced the Nova , its marketers did not realize “no va” means “won’t go” in Spanish. The oversight cost the company sales … and impacted its reputation.

 

Spanishwow protects its customers from such marketing missteps. We are experts at capturing and communicating the essential meaning in your target language, while considering the style and cultural nuances central to effective communication. The result is authentic and meaningful Latino marketing.

 

Our Spanish translation specialists provide you with the basic feedback and Latino market research to help you evaluate and adapt your key messages, names, slogans, and graphics specifically for your Hispanic audience. You are fully apprised of interpretations, connotations, associations and potential messaging confusion for each Hispanic audience.

 

Our experience has taught us that such steps are necessary to ensure clear, accurate, culturally appropriate Spanish translations for today’s increasingly important Latino consumer.


Contact Spanishwow for a Spanish Web translation services quote.