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We're different. And that's a good thing.

At Spanishwow, we approach communication with your Latino customer and/or employee in mind. It's not just Spanish translation. Our approach is to adapt the messages and key concepts specifically for your Hispanic audience to connect in a meaningful way.

 

The Hispanic market is no longer a small portion of your market.

The only marketing mistake possibly bigger than ignoring the Latino market is to view it as homogeneous. "Latino" or "Hispanic," as a description, refers to an origin or ethnicity, not a race. There is no one monolithic "Hispanic market." Acculturation levels, language preferences and country of origin make for unique sub-groups within the segment, each of which has slightly different Spanish translation needs. ¿Habla usted español? If not, you should. Spanish is likely to remain the language of preference among U.S. Latinos. In fact, Univision is now the #5 network in the United States, behind ABC, NBC, CBS and Fox.