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Bilingual Materials Help Build Loyalty

Research reveals Latino families prefer bilingual materials. Such a strategy represents an investment in their culture and builds loyalty.
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Five Steps to Managing Spanish Translations

Spoken in some 23 countries by more than 450 million people throughout the world, Spanish is comprised of a variety of dialects and regional differences in such things as grammar, pronunciation, vocabulary and more.
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Website localization


Latinos prefer bilingual Web sites in both English and Spanish

More than ever before, your website plays a vital role in your communications with consumers and employees, especially those from Hispanic communities. According to eMarketer, 52 percent of U.S. Hispanics are online, representing about 23 million users in 2008, a number that is expected to grow beyond 29 million by 2012. A bilingual Web site provides many advantages for Latino marketers and Spanish speakers alike.

 

Studies show that Spanish speaking consumers prefer to have a choice when it comes to reading English and Spanish on Web site. Ensuring your site is bilingual not only gives them this choice, but it may also play a critical role in English language education and supporting family bilingualism. Whereas older family members may prefer Spanish, younger users may prefer English. A bilingual Web site therefore allows families to experience your site together.

 

Supporting such bilingualism will also send a strong signal to the U.S. Hispanic market that you are investing in them. This promise, backed by Spanish translation that is sensitive to cultural subtleties, will be rewarded by loyalty and positive word of mouth, which is especially important online.


Effective Spanish translation for the Web respects cultural nuance

Every language includes its own distinctive cultural makeup. For this reason, Spanishwow’s Web site localization incorporates a range of Spanish translation services to help ensure that your Web site not only gets the words right, but respects the cultural nuances as well.

Such considerations are important for all kinds of content, from rich media and images to audio and interactive components. Only by respecting and incorporating these cultural subtleties will all your Latino marketing pieces fit together seamlessly to deliver an overall message that resonates with your Hispanic audience.


Contact Spanishwow for a Spanish Web translation services quote.